Apple Spotlights Fela Kuti’s Legacy in New MacBook Air M5 Launch
Global tech giant Apple Inc. has unveiled its latest MacBook Air powered by the new M5 chip, but beyond the innovation in hardware, it is the soundtrack choice that has sparked cultural conversation worldwide.
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For the product reveal, Apple featured “Let’s Start,” the 1971 classic by Afrobeat pioneer Fela Kuti, underscoring the enduring global relevance of the Nigerian music icon.
Known for its deliberate and strategic collaborations, Apple often aligns its brand with creatives and thinkers who challenge convention and redefine boundaries. In selecting Fela’s sound, the company once again demonstrated its appreciation for originality and bold expression — values long associated with the late Afrobeat legend.
Fela Kuti was widely regarded as a fearless voice who used music as a platform for social commentary and resistance. Decades after his passing, his artistry continues to resonate across generations and continents, influencing music, fashion, politics and culture.
The renewed global spotlight has also drawn attention to his family legacy. His son, , has continued the Afrobeat tradition on the world stage, keeping the flame alive with powerful performances and activism.
Industry observers speculate that the commercial partnership may generate substantial royalties, further reinforcing the enduring commercial and cultural value of Fela’s catalogue.
For many, Apple’s choice serves as yet another reminder that true artistry transcends time. Years after his passing, Fela Kuti’s voice, rhythm and revolutionary spirit remain unmistakable — proof that legends never fade; they evolve with history.
Apple Spotlights Fela Kuti’s Legacy in New MacBook Air M5 Launch