Unadulterated Gospel Too Global to Clash with Culture
Unadulterated Gospel Too Global to Clash with Culture
By Ugochukwu Ugwuanyi
The above caption communicates two implicit claims that can be taken to the bank. First is that Nigeria is…
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Ugochukwu Uguanyi
People Perplexity, Perspectives Should Make PR Pursue Outcome Beyond Output
People Perplexity, Perspectives Should Make PR Pursue Outcome Beyond Output
By Ugochukwu Ugwuanyi
Unlike the physical sciences, where 2 + 2 always equals 4, that’s not a given in…
Influencer De-marketing: Why Mega-Content Creators Must Smell the Coffee
Influencer De-marketing: Why Mega-Content Creators Must Smell the Coffee
By Ugochukwu Ugwuanyi
The reality of life being filled with ups and downs—a la nothing lasts forever—is…
Content king everywhere, but Strategy rules corporate communications
Content king everywhere, but Strategy rules corporate communications
By Ugochukwu Ugwuanyi
Content is regarded as the undisputed King in the digital ecosystem, yet the…