Why One Size Doesn’t Fit All in Public Relations
Why One Size Doesn’t Fit All in Public Relations
By Ugochukwu Ugwuanyi
The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You…
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Brand
Marketing Makes Awareness as Recall Requires Branding
Marketing Makes Awareness as Recall Requires Branding
By Ugochukwu Ugwuanyi
Although communications is a discipline where clarity is currency, conflation of…
From Kitchen Startup to Global Brand: The Story of Aykiz Shah, Salaam Cola
From Kitchen Startup to Global Brand: The Story of Aykiz Shah, Salaam Cola