Marketing

Marketing Makes Awareness as Recall Requires Branding By Ugochukwu Ugwuanyi Although communications is a discipline where clarity is currency, conflation of…

Community is King in the Land of Influencer Marketing By Ugochukwu Ugwuanyi A social media personality has 2 million passive followers, while the other has 50K followers who actively…

Branding Bests Pricing Per Perception, Buying Decisions By Ugochukwu Ugwuanyi Ever wondered why several substitute brands displayed on the same grocery store shelf have different price…

Influencer De-marketing: Why Mega-Content Creators Must Smell the Coffee By Ugochukwu Ugwuanyi The reality of life being filled with ups and downs—a la nothing lasts forever—is…