Why One Size Doesn’t Fit All in Public Relations
Why One Size Doesn’t Fit All in Public Relations
By Ugochukwu Ugwuanyi
The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You…
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Public Relations
Aristotle’s Thoughts Still Driving PR over 2,000 Years
Aristotle’s Thoughts Still Driving PR over 2,000 Years
By Ugochukwu Ugwuanyi
Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion…
Nigeria’s Ibietan Re-Elected APRA Secretary-General as African PR Body Expands…
Nigeria's Ibietan Re-Elected APRA Secretary-General as African PR Body Expands Leadership
By Jerry Adesewo
Nigerian public relations scholar and communications strategist Dr. Omoniyi…
People Perplexity, Perspectives Should Make PR Pursue Outcome Beyond Output
People Perplexity, Perspectives Should Make PR Pursue Outcome Beyond Output
By Ugochukwu Ugwuanyi
Unlike the physical sciences, where 2 + 2 always equals 4, that’s not a given in…