Ugwuanyi

By Marketing, ‘Tis Destination People Buy—Not the Bus By Ugochukwu Ugwuanyi Given that human moments are integral to any successful marketing story, the marketer or storyteller should…

Trust and Influence Respond When Messaging Lands By Ugochukwu Ugwuanyi It takes earning stakeholders’ trust for an organisation to influence their actions and dispositions.…

Are There Technocrats in Tinubu Govt like Obasanjo, Yar’Adua, and Jonathan’s? By Ugochukwu Ugwuanyi Without sounding disparaging or chipping away at their expertise and…