Ugochukwu Ugwuanyi

When Anonymous Pastor Demands Being Celebrated Like Jerry Eze By Ugochukwu Ugwuanyi An unnamed Nigerian pastor went viral in late August 2026 after lamenting that his church members…

Why One Size Doesn’t Fit All in Public Relations By Ugochukwu Ugwuanyi The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You…

Burna Boy’s ‘Praise the Sky’ Potshot Missed True Christians By Ugochukwu Ugwuanyi Secular music superstar Burna Boy has been accused of disparaging the Lord Jesus Christ and those who…

Marketing Makes Awareness as Recall Requires Branding By Ugochukwu Ugwuanyi Although communications is a discipline where clarity is currency, conflation of…

Whether Nigeria is Hell, Bad Shouldn’t Define the Good News By Ugochukwu Ugwuanyi It’s high time proselytising Christians in Nigeria answered whether what they preach in street…

Community is King in the Land of Influencer Marketing By Ugochukwu Ugwuanyi A social media personality has 2 million passive followers, while the other has 50K followers who actively…

Founders and Investors Find ROI in ME By Ugochukwu Ugwuanyi Although almost indigenous to development studies, sustainability initiatives, donor projects, and programme reports,…

On Onaiyekan—When heaven becomes corruption’s laundromat By Prince Charles Dickson Ph.D Nigeria is perhaps the only country where a politician may steal enough money to build three…

Aristotle’s Thoughts Still Driving PR over 2,000 Years By Ugochukwu Ugwuanyi Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion…

The Big Reveal from Oriire Kidnap Victims’ Captivity By Ugochukwu Ugwuanyi You may have observed that the impulsive reaction of people in extremely vulnerable situations is a…